The Rise of the Black Luxury Traveler & Noir et Rose Experience

Black travelers have long shaped the rhythm and culture of global travel, even when their presence wasn’t fully acknowledged. Today, the industry can no longer overlook their influence. Black travelers contribute more than $129 billion annually to the travel economy, with growing interest in premium, immersive, and culturally meaningful experiences.

My academic research reinforces what the data confirms: Black travel professionals play a critical role in guiding these decisions—curating journeys rooted in safety, heritage, community, and elevated living.

The Emergence of the Black Luxury Traveler

A new profile of traveler has firmly taken shape: one who values authenticity wrapped in elegance and cultural connection paired with world-class service. This traveler is not simply accessing luxury spaces—they are redefining them. Increasingly, they seek experiences where their presence is not incidental but intentional.

Where Culture Meets Luxury

It is within this movement that experiences like Noir et Rosé come to life—not as rare offerings, but as evidence of demand. Black travelers desire and deserve elevated global journeys curated with them in mind—journeys that blend heritage, fine wine, and refined living in ways that honor their identity and aspirations.

The rise of the Black Luxury Traveler is not a trend. It is a declaration of belonging, influence, and global presence.

Gai A. Spann is a scholar-practitioner and noted researcher on the evolution of the Black travel consumer. Her work, The Role of Black Travel Professionals in the Growth of the Black Travel Consumer, examines the historical, cultural, and economic forces shaping Black travel behavior and the pivotal role of Black travel professionals in guiding destination decisions.

For the first time in history, an entire luxury river ship has been chartered exclusively for us—an extraordinary gathering of culture, sophistication, and style. From November 19–25, 2026, we’ll cruise through the storied rivers of Bordeaux, savoring world-class wines, French indulgence, and soulful camaraderie—our way.

Noir et Rosé is more than a journey; it’s a statement. Imagine the spirit of Martha’s Vineyard Black Excellence set adrift in the heart of French wine country—where every toast, every table, and every shared sunset is a celebration of who we are and how far we’ve come. Prepare for a week infused with culture, connection, and curated luxury—an experience as timeless as the vintages we’ll taste.

The Experience: Where Culture, Connection, and Bordeaux Elegance Converge

Noir et Rosé is more than a cruise—it’s a cultural immersion wrapped in luxury. As we glide through Bordeaux’s enchanting rivers, each day unfolds like a chapter in our collective story: one of discovery, indulgence, and celebration. The journey pairs AmaWaterways’ signature excursions with exclusive Politan Noire VIP experiences, curated to infuse every moment with a soulful, distinctly African American touch.

Politan Noire VIP – Curated Cultural Experiences

Specially designed by Politan Noire, these experiences bring depth, heritage, and heart to Bordeaux:

AmaWaterways Signature Excursions – The Essence of Bordeaux

Complementing our exclusive experiences are daily explorations that capture the best of France’s wine country:

Together, these experiences blend Black elegance and European grandeur, creating a voyage that’s as rich in culture as it is in connection. Every tasting, every tour, and every toast celebrates not just where we are—but who we are.

What’s Included in Your Noir et Rosé Experience

Dining & Beverages

Daily Shore Excursions

All guided excursions are included and led by professional English-speaking guides.

Wellness & Leisure